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在弗兰德深耕中国市场的过程中，来自不同国家的国际团队齐聚天津、共谋大业，亲历了弗兰德在中国不断壮大、波澜壮阔的进程，也感受到中国改革开放带来的无限活力，面向未来，他们乐意继续选择在中国发展，拥抱并融入更加开放的中国，在全球经济一体化中受益良多。
1、Martin Kaufung：在中国工作，
我很自豪
来自德国的Martin Kaufung先生亲历见证了弗兰德在华的加速发展。Mr.Kaufung是弗兰德中国区的首席财务官，他认为在中国工作是一段非常美好的经历，中国的发展日新月异，中国开放包容的胸怀，还有更多和自己朝夕相处的中国同事以及朋友，他们的友善、真诚让Mr. Kaufung感受到家人的温暖。
来中国工作的这些年，Mr.Kaufung完全适应了这里的气候、饮食和风土人情，他去过中国很多省份出差或旅游，在中国有很多的朋友，遍布五湖四海，他深深热爱这个古老而又现代的东方大国，也自愿充当中德文化交流的使者。面对中德两国不同的资本市场和文化环境，多年来，Mr.Kaufung一直把自己定义为一个沟通桥梁的角色，将德国思维和中国思维相互传达，***终让双方相互理解达成共识。
一个***的国际化公司离不开一个***的国际化财务团队的支撑，Mr.Kaufung认为首席财务官有四个基础性的角色，他是投资者的代言人、CEO的同行搭档、财务团队的领导者和公司内部监管职能的守护者。这些角色需要扎实的专业知识，以及对商业机会的敏锐嗅觉和成熟的个性。Mr.Kaufung庆幸自己在跨国集团的不同职位和不同环境中，得到不断的历练和成长逐渐累积，感谢很多具有不同能力的团队成员对自己的支持。
虽然中国和德国的文化差异很大，但是Mr.Kaufung能够驾轻就熟地处理由于文化差异而对团队和投资者关系构成的影响。文化虽然是有不同差异，但是财务金融系统基本是相似的。在Mr.Kaufung看来，他的角色是汲取两国文化之所长，权衡利弊，达成共识。因为无论在哪个国家，所有的公司都有相同的目标：增长和盈利。
Q: How to deal with investor relations in the different capital market and culture in China and Germany?
A: Our shareholder is Flender GmbH in Germany. Most strategic decisions are done in the headquarter in mutual communication with the regions. Since many years I see my role in explaining the German thinking to my Chinese colleagues and verse vice. It’s all
Q: Behind every excellent international company, there is an extraordinary finance team. How to become a CFO in international company and how to build up and lead an international finance team?
A: A CFO has basically four roles: He is an Advocate for the investor, Partner to the CEO, Leader of the finance community and Guardian of the regulatory bodies of a company. That requires a profound and solid know-how of financial methodologies and rules as well as an antenna for business opportunities combined with a mature personality. Only some of that you can learn in school. Most is the result of various experience in different functions and diverse environments.
Every chain is as strong as its weakest
Q: The cultures of China and Germany are very different. How do you handle it in terms of impact on Company finance management？
A: Yes, cultures have differences, but financial systems are quite similar. So, rather than the financial technic the consequences taking away from the figures are diverting in different countries. While European prefer to a high degree of security for decisions in Asia managers are willing to take more risks which might have implications on quality later on but are definitely faster in the process of innovation. I see my role in taking advantage of the positive attitudes in both cultures. At the end of the day all companies in whatever country have the same targets: to grow and make profit.
2 Joerg Sieber：对中国市场充满信心
在天津公园里，大家时不时能看到一位英姿飒爽的德国男士在公园里锻炼，并和相识的路人用中文打着招呼：“你好！”。他就是威能极中国区总经理Joerg Sieber。他带领下的威能极是全球风电齿轮箱的知名供应商之一，得到客户与合作伙伴的充分认可。
威能极进入中国赶上了风电市场快速发展的黄金时期，凭借技术和成本优势，始终稳居***。威能极创新研发的半直驱传动系统，集成了直驱永磁技术路线和高速双馈技术路线各自的优点，在高可靠性的同时，可大幅提升传动链系统的功率密度，有助于降低整机的度电成本。此外，由于半直驱传动链的紧凑设计，可以有效降低传动链尺寸，有助于优化机舱布局和空间，可进一步优化整机的度电成本，***平衡了“度电成本、重量、效率”等多方面问题，为大型化机组的生产、运输和运维带来明显的优势。
在全球应对气候变化、能源低碳转型的大背景下，风电机组的大型化进一步加速，威能极融合风电齿轮箱和发电机两大业务板块，向全球风电整机制造商提供完整的传动链解决方案，在机组大型化上抢占行业制高点，在平价上网时代占得先机。平价的市场需求，更加坚定了威能极技术创新降低风电度电成本的决心，威能极不仅有这样的能力，更有这样的使命和愿景。
技术进步让风电成为度电成本***低的清洁绿色能源，将主导未来全球的新增能源投资，风电正在进入一个新的大发展时期，中国政府宏远的“双碳”目标对威能极继续深入本土化战略无疑是一颗***好的定心丸。
威能极在低碳发展方面一直有清晰目标和行动计划，针对供应链，威能极一直在加强对供应商在可持续发展方面的评估，有着实行严格的供应商准入机制，将双碳相关指标纳入采购决策过程。威能极节能环保业务组合包括数字化、自动化的技术与解决方案，以及丰富的绿色发展经验，将“绿色”和“数字化”基因融入企业发展，实现从供电到用电的全产业链各个环节的互联互通，推进有序减碳，赋能不同领域的企业取得经济效益和社会效益的双赢。
2022年9月8日，弗兰德产线结构升级第十期增资扩建项目开工仪式在弗兰德天津工厂隆重举行。作为弗兰德的重要一员，Mr. Sieber的内心无比骄傲。他深知，弗兰德的增资扩建为公司在华业务的蓬勃式发展打下了坚实基础。
Mr.Sieber极为看好中国市场的前景，在世界经济复苏乏力背景下，中国以更大的市场、更有韧性的经济、更开放的姿态和行动，让越来越多外企选择深耕中国。弗兰德深度融合、深受其益，积极参与中国产业结构优化升级和绿色低碳转型，共享中国经济社会发展的巨大机遇。
Q: In the more than ten years of Golden Age for wind power development, what opportunities had been seized by Winergy? What strategic adjustments have been made in the face of current new situation?
A：Winergy officially entered China in 2006, catching up the golden age of rapid development of China's wind power market, and has always been in the leading position with advanced technology and competitive cost advantage. The Hybrid drive transmission system invented by Winergy integrated all advantages of direct-drive permanent magnet technology and high-speed doubly-fed technology, so it can significantly improve the power density of the drive chain system with high reliability and reduce the cost; in addition, due to the compact design, the size of the drive chain can be effectively reduced, which helps to optimize the layout and make it cost effective.
In one word, it brings obvious advantages to the production,transportation , operation and maintenance of large-scale turbines.
Urged by climate change and low-carbon energy transition, the large-scale wind turbines are accelerated and accepted in the market, so Winergy has integrated two business segments of wind turbine gearboxes and generators in order to provide complete drive chain solution to global wind manufacturers, seizing business opportunity in large-scale turbines market and gaining a head start.
Q: China has released dual carbon strategy of carbon peaking and carbon neutrality. What measures will Winergy be taken as response?
A: Winergy always has a clear goal and action plans for carbon neutrality. For the supply chain, Winergy has strengthening the assessment of suppliers in terms of sustainable development. There is a strict selection mechanism for suppliers, and carbon emission related indicators are considered in the procurement decision-making process. On the other hands, Winergy will establish a carbon emission screening management system including suppliers which could help company itself and suppliers together to accelerate reduction of carbon emission, such as improving energy efficiency, purchasing green power, implementing energy-saving projects, and increase usage of recyclable materials.
Q: How can Winergy helping customers to go green?
A: Winergy's [SBJ1] has profound product portfolio for energy saving and environmental protection, such as high-efficient and high power density drive trains,condition monitoring systems digital and automated technology and solution, as well as rich experience in sustainability development. We have integrated the "sustainability " and "digital" strategy into company’s development, creating interconnection of entire supply chain to promote carbon reduction, which could empower ourselves and customers in different fields to achieve win-win situation both in economy and social responsibility.
Q: How do you see the future of wind power?
A: With technology development, wind power becomes the cleanest green energy with the lowest cost of electricity and will dominate future global investment in new energy sources. Wind power is entering a new and fast development period, and it is expected that onshore and offshore wind power installations will continue to increase globally and in China in the coming years. Especially with the trend towards large-scale wind turbines and large-scale wind farms the cost reduction will further be accelerated, and the Hybrid drive technology invented by Winergy has significantly increase the power density of the drive chain system and reduce the weight of the drive chain system, which helps to reduce the cost in the end. As increasing demand for affordable energy, Winergy determines to reduce the cost of electricity for wind power with technological innovation are strengthened. We have ability and determination to make this mission happen.
今年是中德建交50周年，如果说中德经贸合作是一部慷慨激昂的交响曲，那么弗兰德就是其中一个铿锵有力的音符。弗兰德受益于全球化进程，始终牢牢把握时代发展大势，持续深度融入中国新发展格局，实现了求同存异、合作共赢、相互成就。弗兰德将抓住中国数字经济和低碳发展的双重机遇，继续深耕中国市场，继续携手全球合作伙伴，共同塑造更具韧性和更加可持续发展的产业未来。
摘自网络 2022-09-15
